DN Journal Reports Solid Sales!

•July 9, 2008 • Leave a Comment

Some strong sales to report (courtesy of DN Journal):

OOH.com $55,000 RickLatona.com
MJN.com $39162 Sedo
ANM.com $23654 Sedo
FUQ.com $8100 Sedo
JUA.com $7600 Sedo


Ozmo.com $25000 Sedo
Hopa.com $15000 AfternicDLS
vexo.com $4080 Namejet
avos.com $3093 Namejet
spoe.com $3000 AfternicDLS
akii.com $2710 Sedo
pebe.com $2532 Sedo
kyos.com $2288 AfternicDLS
buli.com $2200 AfternicDLS

A couple large sales yesterday on BQB as well:

TOZA.com $1900

MOKY.com $1600

Source: www.LLLL.com

Quality > Quantity

•July 4, 2008 • 3 Comments


I say Quality > Quantity a lot and it’s nice to see TDVR back this up. Behold the past week’s top LLLL.com sales:

fuor.com $10,000.00
viwa.com $4,988.00 
woya.com $4,500.00 
upax.com $4,418.00 
ases.com $4,100.00 
vexo.com $4,080.00 
jisu.com $3,988.00 
goyo.com $3,970.00 
conl.com $3,000.00 
ocal.com $2,550.00 
ssrs.com $2,500.00 
buni.com $2,449.00 
posy.com $2,202.00 
zice.com $2,049.00 
mayu.com $2,001.00 
plvc.com $2,000.00 
amsg.com $1,150.00 
rvrv.com $1,107.00 
ffcs.com $1,062.00 

There have been very few sales compared to usual at the low end lately. It’s safe to say prices are not falling at the moment, however is this due to a lack of supply or an increase in demand? We’ll find out soon enough I’m sure — there’s too many of these critters in the hands of domainers to go all that long without seeing a few sales and liquidations here and there and it will be interesting to see how the low end holds up as we approach renewal season.

Fans of triple premiums rejoice at the strong sales numbers they continue to pull in. Take a look at some recent sales (in addition to the ones already posted above):

mqdc.com – $600.00

tysp.com – $505.00

ezpm.com – $400.00

jmca.com – $351.00

tvth.com – $340.00

ufrr.com – $223.00

pxil.com – $167.50

Where do we go from here now?

It’s always hard to predict the future but I strongly believe an investment in high quality LLLL.coms will significantly outperform an investment in low quality LLL.coms both in the short and long run.

Source: www.LLLL.com

A bargain today is no bargain tomorrow.

•July 3, 2008 • 4 Comments

Should a low quality LLL.com for $6000 or an LLLL.com for $25 be considered anything other than the reality of today?  Will a bargain today still be a bargain tomorrow, next week, next month?

The market has been moving very quickly lately and what looked like a stable low end LLL.com market 2 weeks ago now appears to be a struggling low end. After 5+ years of unchecked gains, reality is finally beginning to sink in that many investors in this space were using little logic and merely “following the herd” in their investment approach — we’ve seen this in the LLLL.com market as well and the result of this has been catastrophic to domainers who invested in low end LLLL.coms near the market’s peak in mid-February 2008.

People can blame poor sales on oil, a U.S. recession, etc but the bottom line is that good names are still fetching reasonably good prices, whereas the more speculative investments (like .mobi, LLLL.coms, most cctlds) are and have been struggling for awhile now. With LLL.coms, we’ve seen people pay out of this world prices based on nonsensical revenue multiples and often seemingly non-existent enduser potential.

What does the future hold? Snoop says low quality LLL.coms may be headed downwards towards the 3-4k mark and I believe he may very well be right. As for low end LLLL.coms, while they appear to have temporarily stabilized, I expect that we’ll see further devaluation before renewal time. Assuming LLL.coms continue to struggle, how might this affect the CVCV and higher quality LLLL.com markets?

Interesting times… Lots to consider before making an investment in either LLL.coms or LLLL.coms with anything other than a long term investment strategy. Regardless of whether you opt to invest in the LLL.com or LLLL.com markets, my advice is to look for quality investment grade domains — domains that hold value not solely due to hype.

My experience as of late has been that Quality LLLL.coms can at least still be sold in bulk for reasonable amounts: http://www.bqb.com/auction_details.php?auction_id=112772 . This has not been proven to be the case as of late with lower quality LLLL.coms — something else to consider before investing in the low end expecting to make a quick flip.

 Source: www.LLLL.com

What a Week!

•July 2, 2008 • 8 Comments

LLL.coms are finally seeing the first signs of a very large crash in years, LLLL.coms have finally stabilized and some would even go so far as to say are increasing in value once again… What a great and exciting time to be a domainer!

Some interesting stuff is in store including a makeover of 4 Letter Noob by Unique Blog Designs which we’ll soon be getting done, an expansion to covering the LLL.com market, and a new price guide which will go into more detail than ever before.

All this will start heading your way in the coming days ahead. Look forward to major changes this July both on 4 Letter Noob and in the domain name market! As always, opportunity never ceases to present itself.

Why LLLL.coms?

•June 22, 2008 • 4 Comments


Some would argue most LLLL.coms have little intrinsic value — I would say the same can be said about generics which are sold with little revenue/traffic. We’ve already seen that bubble burst once and I think we’re going to see it burst again sometime soon. Only a fool thinks they can buy a name like Pets.com and instantaneously become more successful than established brands — that was 1990s mentality and the hypers owning many of these premium generics are confusing new little domainers into believing that once again.

There really is very little logic in much of the domain world and aftermarket…

Why the heck would someone pay as much for an LLL.biz as an LLLL.com? Why would someone pay more for an LLL.mobi than an LLLL.com?

Why do people invest in extensions like .asia?

We can question logic, we can pretend we know the answers, or we can just accept that things are the way they are.

As many of you know, I’ve always been a strong advocate of “either LLLL.coms are underpriced or CCC.coms are grossly overpriced”, as I’m sure many others here are. Someone explain that one to me…

Phil gave a perfect example of why I like investing in short domains — Liquidity. Someone can pretend Pizza.com is worth 2.6 Million any day of the week but when someone offers me $25 on my low quality LLLL.coms, I know they aren’t screwing around. LLLL.coms (especially at min wholesales in the well established categories) have very understood values which are both relatively easy to track and relatively easy to keep up with.

Someone with no experience in the domain name market could quickly find out that an LLLL.com for $15 or a quad premium for $150 in example represent an excellent buying opportunity. What about Pizza.com at say, $1.3 Million?

Liquidity. Simplicity. Rarity. Collectibility.

There’s a lot going for the 4 letter market and there are various obvious reasons why people choose to invest in it. These 4 reasons work for me.

Liquidity – I like knowing that if I ever get hard up for cash I can get near full market value for most of my LLLL.coms almost instantly. Again, outside the short domain world, try that with just about anything and you’ll realize how valuable and unheard of this very well is.

Simplicity – As stated above, prices are very easy to track. While a new LLLL.com investor may not be able to readily differentiate between a $300 quad premium and a $500 quad premium, all LLLL.com investors know that a regular quad premium for much under $300 is a good deal and much over $500 likely not a good deal. How many markets are that easy to follow?

Rarity & Collectibility – These 2 market driving forces play into each other. Something which is rare is generally collectible and likewise, something which is collectible is oftentimes rare. You can collect LLLL.coms according to certain letter sequences (eg. RX, CA, MD, DR, UK, …), patterns (CVCV, VCVC, AABB, AAAB, BAAA, CVVC, VCCV, …), quality (quad premium, triple premium, double premium, …),…

I could go on but I think I’ve made my point.

At the end of the day one thing remains apparent — regardless of quality, brandability, memorability, and sheer enduser potential, most domains remain incestuously bought, sold, and resold among domain name investors. This is not an observance limited to the 4 letter market but one which describes domaining as a whole. Why have so many top generics and “premium keyword combinations” not found endusers?

Short answer: Many times, if not most times, domainers are the enduser. Whether that’s because you put your asking price that far into the stratosphere with your delusions of grandeur or because there just aren’t endusers out there for every “top generic and premium keyword combination” is anyone’s guess. I’m inclined to believe it’s a combination of both factors. Once reality sinks in, perhaps more investors who invest in shoddy keyword domains will open up to the LLLL.com market and understand that like any market in the domain world, domainers play a starring role.

Source: LLLL.coms

Don’t be a Pussy!

•June 20, 2008 • 6 Comments


There are too many followers in the domain world – we all have to think for ourselves. Many people saw my recent selling spree as a lack of confidence in the future of 4 letter .coms (I received many emails + private messages about this). Quite the contrary — this money is being reinvested in BQB which is above all else an LLLL.com marketplace (70%+ of total sales dollars are on LLLL.coms). Even if this weren’t the case, nobody should make critical investment decisions based on what someone else does — it’s your money afterall, your investment, and your decision.

The future is as bright as it’s ever been and don’t let what transpires over the next few months convince you of otherwise — I’m still heavily invested in this market, as are many veteran domainers. It should be a very interesting summer and there should be plenty of bargains to be had — hopefully not your LLLL.coms. If you must sell, I hope it’s for the right reasons.

 Source: LLLL.coms

LLLL.coms Are Unique.

•June 17, 2008 • 5 Comments

They say no two snowflakes are exactly alike. In many ways snowflakes are similar to LLLL.coms. Some LLLL.coms may have similar spelling, receive similar levels of traffic, record similar Wordtracker and overture scores, have similar amounts of Google results, evoke the same reactions and appraisals from other domainers,… But that’s where the similarities end and the differences begin.

As some of you have pointed out, the June Price Guide was much smaller than usual. Yes, there’s a reason for that — I want domainers who have been quoting my guide to start thinking for themselves rather than blindly accepting the minimum values reported in my guide as the maximum values their domain is worth.

That is in fact often not the case.

There is a major revamp in the works which I hope will better elucidate that EVERY LLLL.com is unique. You can’t relate one CVCV sale to another one — it just doesn’t work that way. Just because your domain starts with an X doesn’t necessarily mean it will sell for less than if it started with an A.

Every LLLL.com is Unique… Where do we go from there? Francois recently posted about www.classydomains.com — this is a good example of a LLLL.com website targeting endusers. Endusers don’t care if your name has premium letters, whether it’s a CVCV or VCVC, whether it was registered this year, last year, or 10 years ago… Endusers want a domain for different reasons than you or I might want a domain — it might be the name of their company or that of a new product which they’ll soon be launching, it might be an acronym for something that has meaning to them, … Endusers are as Unique as are LLLL.coms — there really is no guessing what your enduser might want your LLLL.com for or what price they may be willing to pay.

Take a look at Classy Domains — even if targeting domainers, it’s a great site and serves as a great example of how one can target endusers. The logos which Francois designs for each domain prior to listing them on his site adds a layer of class and professionalism to the listings.

Spending a bit of time creating a small website similar to Classy Domains for your LLLL.coms certainly can’t hurt and can only help showcase how unique your LLLL.coms truly are.

If that’s too much work, I hope this post encourages everyone to at least carefully reevaluate their LLLL.com collections if they haven’t done so already. 4 Letter Noob is not the answer to what your LLLL.coms are worth as a seller — 4 Letter Noob has always been from Day 1 a “Buyer’s Guide”. The prices quoted in 4 Letter Noob are prices that would represent a fair to good buy in today’s market, not what one should sell for. A minimum wholesale is just that — a price one could reasonably expect to be willing to pay for an LLLL.com, name unseen. Does that sound like your name? If not, stop pricing it that way!

Source: LLLL.coms