2008: The Year of Opportunity

2008: The year when new domainers will look away from the “type-in traffic only, domain names should be no longer than X characters, no hyphens, no numbers, etc” stereotypes of the past.

Sitting on a profit which appears to be about 50k greenbacks on my LLLL.com investment… I ask myself.. Who are these  noobs guys that really think LLLL.coms, L-L-L.coms, etc are going to flop? And… I wonder how many of them have made 50k in their entire domaining careers, nevermind making it over the last 4 months doing this part-time.

Biggest thing to succeed in 2008… Short Dotcoms.

LL.com, LLL.com, LLLL.com, L-LL.com, LL-L.com, L-L-L.coms, even good 5L and 6L.coms…

I can give you real endusers from all of those…

I always think in terms of ROI. The outlook of a good (I’ll also hesitate to call it premium) L-LL.com may not return as much dollar-wise as a premium LLLL.com, but with a cost base of $7 versus $200-$2000, which one is more likely to go up 500% over the next year ($42 [renewal adjusted] versus $1000-$12000)?

If you think about things that way… In hindsight, didn’t a small investment in all of these make sense if you could have gotten the best quality names early on?

As the world transitions towards being a more and more connected but disconnected (without wires) one, one which demands 24/7 internet access whenever, whereever, across both devices and platforms, one must ask themselves What does the future demands of domain names?

IMHO, the future demands short, brandable names that are easy to remember. All of the categories I’ve mentioned above satisfy that hypothesis – some perhaps better than others, but nevertheless, they’ll all be winners IMHO (i.e. make their respective owners a profit provided the money was intelligently in the extension, which may no longer necessarily be possible).

FI-W.com sounds like a pretty bad name? I means it has a barely premium (and lately calling anything premium is “so not cool” ) F and a W ?!? And look who owns it…

There are opportunities everywhere, they just need to be found. And so 2008 is fittingly named… The Year of Opportunity.

I’ve had better luck in the stock market going “with my gut” than I’ve ever had trusting “experts”, using “stock market tools”, …

To me, Google at IPO made sense… I watched them talk about it on TV and how it should have been $80 or $90 and how they thought Google was overpriced at $100+… Who wouldn’t like a little piece of Google @ $100 today?

Or Apple as they transitioned to Intel… Wouldn’t that automatically make them more desirable as they could now be used by corporations around the world (surely there wasn’t enough geeks saying Wintel is bad to stop this one)?

Another no-brainer..

Now, we all look into the future and see a mobile internet… One where Ebay, Facebook, Google, and yes, Namepros, are in everyone’s pockets.

Now, I ask of you… Has there ever been a safer bet than betting on the success of short domain names in light of the mobile web which will be heading our way soon (some would say it has already started)?

If you have the money… Hedge your bet. Put a little in unpronounceable LLLL.coms, a little in CVCV’s, a bit in LLL.coms and L-L-L.coms, etc.

An entire domain name portfolio consisting of names 6 characters or less is no longer a big risk, but rather, a big opportunity. You’re hardly even exposed to market fluctuations if you diversify your portfolio with LLL.coms and CVCV’s…

As short dotcoms continue to appreciate in value, it will no doubt have a ripple effect on other extensions. Thinking of adding an LLL.net or LLL.org to your collection? Now’s an excellent time. These are also good ways for smaller domainers to hedge the risks they may be taking in short domain names.

One thing that’s baffled me for a long time has been how few .mobi investors who claim to be “enlightened about the coming of the mobile web” have actually invested in short domain names in alternative extensions. Yet, this is exactly what is preached in the .mobi forum: “NNN.mobis and LLL.mobis are a good buy because they’re short, easy to type, and easy to remember.” What about that NNN.com? That LLL.com?

Are short .coms, .nets, and .orgs (and here I mean short = < 4 letters/numbers ; not characters) not an excellent hedge for both .mobi investors and forward thinkers?

I wouldn’t even call thinking about the mobile web and planning for it “future thinking”, I’d liken it to common cents  [sic]. There’s money to be made selling mobile internet subscriptions and you can bet those carriers will do everything in their power to make the mobile web as enjoyable as the Internet you know today…

With that in mind and knowing that typos on cell phones (especially the iPhone and phones without qwerty-based keyboards) are far more common than on desktops or laptops, what company isn’t going to want a short name?

Source: 2008: The Year of Opportunity


~ by Reece on December 18, 2007.

One Response to “2008: The Year of Opportunity”

  1. Nice Article Reece your pretty much spot on.

    Keep up the good work.

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